Nokia 808 PureView Ad Shot Entirely With 41 Megapixel Smartphone

Yesterday Nokia released a new advertisement shot entirely with their 41 megapixel smartphone the 808 PureView. It makes clear the potential of what you can do with such a high resolution sensor.

The 808 PureView was originally revealed at the Mobile World Congress in February, where it won the award for Best-in-Show.

Sharing will be possible with the phone, as it will use its oversampling technology to turn any gigantic photo into a manageable 5 megapixel photo. But, since the original photo is taken at high resolution, you will still have the sharpness and lowlight performance (no noise) of the larger sensor even after the oversampling process.

In the video above, a Nokia engineer shows us the ins and outs of the new 808 PureView. The new camera will have a great digital zoom, allowing you to zoom in without any loss of quality.  If you want, you can also utilize the full frame and take a huge photo, and then zoom in later without any loss of detail. The photo below was taken in low light after oversampling. You can click here to see the photo in its original size.

The operating system of the 808 PureView is Symbian Belle. Some were hoping for a Windows release, as it’s hard to see how Symbian fits well into the landscape of iOS, Android and Windows. Some say it might just be an experiment from Nokia, but it’s clear that the technology is very real and not the least bit gimmicky. Nokia’s webpage shows that the camera’s technology has been in development for more than five years. Jo Harlow, EVP of smart devices for Nokia says that the company plans to integrate this technology into other devices.

It will be exciting to see if Nokia can work the technology into their Lumia devices. If this catches on, it will effectively wipe out the point-and-shoot market; such devices will become obsolete. No word yet on whether the device is coming to the U.S., but it will be shipping out to Europe in May for €450, in Black White and Red finishes. As Nokia moves forward it will be interesting to see if the company can keeps this technology to itself without inspiring imitations from other companies.

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