What You Can Learn From Google’s “The Mobile Playbook”

Google has released a publication titled: “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile.”

“The Mobile Playbook” is co-written by Jason Spero and Johanna Werther. Jason Spero is the head of mobile sales and strategy for Google and has declared that one million small businesses globally will build a mobile website this year.

Some highlights from the practical guide include:

  • Once you have a mobile website, check the stats and optimize based on consumer usage.
  • Build an app for a subset of your audience after your mobile site strategy is in place. Don’t forget to promote your app.
  • Assign a Mobile Champion in your company and empower them with a cross-functional task force.
  • Search for your brand in mobile, as a consumer would. Take 5 minutes and do this today. What’s working? What’s not?
  • Separate mobile-specific search campaigns from desktop search campaigns so you can test, measure and develop messaging specific for mobile.
  • Run rich media HTML5 ads to extend your branding message to reach the mobile audience.

Google reccomends you read The Mobile Playbook on a tablet.

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